When you leverage Instagram to market your presence, the first thing to occur in your mind is how to get verified on this network. The verified account of Instagram makes your brand and business more authentic. From the perspective of Instagram users, the challenge is to find genuine accounts. Users should know that they are following your account.
Therefore, every brand should understand the significance of Instagram verification. The blue checkmark you get after verifying your account is essential for your business. Even before you enter the account verification process, you need to know why it is worth it.
Here are the reasons you should verify your Instagram account.
The verified business accounts appear on the top of the search box and let users discover your presence quickly.
Keep Impostors Away
You are aware that the blue checkmark or the badge that you get after verifying your Instagram account shows that you are authentic. Furthermore, it ensures that your prospective followers do not fall prey to any spoof. You can avoid the risk of impostors using your account with the help of a blue badge.
Get More Attention
With the popularity of the blue badge, you can use the attention and turn it into more followers. However, companies today can also buy followers to enhance their reach.
Seek Special Features
The verified accounts of Instagram can access new features. You can get the swipe up feature that lets you connect to the websites from Stories. Without a verified account, you will require a huge number of followers to use this feature. If you want to stay ahead of the competition, you must verify the Instagram account today.
Checking The Eligibility
The blue check that Instagram awards to the accounts must have a public profile. The personal accounts are not deemed fit for the blue check. Brands, celebrities, and public figures can receive a blue check after verification. You need to know the following to understand whether your account is eligible for verification.
Besides language-specific accounts, only one business account can get verification.
Only authentic businesses, celebrities, and brands are liable for verification.
The bio or profile should be complete with one post for verification.
When verifying the Instagram account, make sure you are a public figure or a brand as private accounts are not eligible for business.
The Instagram account must belong to a brand or person that is well-searched in the platform. On the whole, you need to have a strong presence outside Instagram.
The Three-Stage Verification
The verification process on Instagram is easy and finishes in three steps.
- Log In To The Account
You have to log on to your account. If you have more than one account, you have to complete the verification process separately.
- Ask For Verification
In the second step, you have to ask for verification in the following ways.
- Tap the menu icon in the top right corner of your profile.
- Click on the Settings gear icon on the bottom of the screen
- Tap on Account
- Tap On Request Verification
- Verify Your Identity
Once you fill in the name of your Instagram account, you need to complete the following.
- Provide your full name or an official name that appears on the identification certificates of the government.
- Provide the name of your company
- You can choose from the categories, such as news media, business or brand, and bloggers or influencers.
The Final Step
You have to upload a copy of the government-issued photo identity for Instagram to explore the details. Upon verification, you will receive the notification of denial or approval, and the entire process can take about a couple of days. When companies buy Instagram likes suitable to their target audience, it also helps in increasing awareness and sales of a business.